ALMS
Consumers will have a chance to win an all expenses paid trip to the 2007 Petit Le Mans, thanks to the KUMHO Petit Le Mans Xperience Sweepstakes.
The sweepstakes runs through October 31, 2006 and is being promoted by nearly 4,000 KUMHO retailers across the U.S. Consumers can also sign up at ALMS races and on the KUMHO Web site (www.kumhotireusa.com).
The grand prize is a trip for two to the 2007 Petit Le Mans at Road Atlanta, including airfare, accommodations at the luxurious Chateau Elan Winery and Resort and VIP tickets to the 10-hour, 1000-mile race. In addition to the grand prize, ten first place winners will each receive a set of four KUMHO ECSTA SPT ultra high performance tires. 100 second place winners will receive an MP3 player, and 1000 third place winners will receive a KUMHO travel bag.
“Last year was our first year of ALMS competition. and we enjoyed good success on the track and good exposure in front of fans and on television,” said Mike Leverington, marketing director for KUMHO Tire USA. “We’ve committed to the series as a participant and a sponsor for at least two more years, and now we want to get our dealers involved in the series. We brought some dealers to ALMS races last year, and they were thrilled with what they saw. The ALMS provided great exposure for the KUMHO brand, and our success on the track was a testament to the quality and performance capabilities of our tires.”
ALMS president Scott Atherton is pleased with KUMHO’s Petit Le Mans sweepstakes because it helps promote the series. “KUMHO is an example of the type of world-class partner the American Le Mans Series continues to attract. KUMHO has made a commitment to compete at the highest level of professional sports car racing, and we look forward to working with them to build their brand awareness and provide them with an unmatched return on their Series investment.”
“KUMHO is a benchmark example corporate partner for activating its Series involvement away from the racetrack. Last year KUMHO helped promote the Series by running an ad in USA Today that celebrated its historic class win in the Mobil 1 Twelve Hours of Sebring. This year’s Petit Le Mans sweepstakes will help promote the KUMHO brand and the American Le Mans Series throughout the year. We are a partner with KUMHO in the truest sense of the word with both parties benefiting from the relationship.”